sociology

The Medium is the Message – Marshal McLuhan

The Medium is the Message – Marshal McLuhan

Marshall McLuhan, holding a Mirror On July 21, 1911, Canadian philosopher of communication theory Herbert Marshal McLuhan was born. His groundbreaking work is considered to be the cornerstone of media and communication theory. McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented. “In television, images are projected at you. You are…
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Vilfredo Pareto and the Law of the Vital Few

Vilfredo Pareto and the Law of the Vital Few

On July 15, 1848, Italian engineer, sociologist, economist, political scientist and philosopher Vilfredo Federico Damaso Pareto was born. He made several important contributions to economics, particularly in the study of income distribution and in the analysis of individuals’ choices. The Pareto principle was named after him and built on observations of his such as that 80% of the land in Italy was owned by 20% of the population. Vilfredo Pareto was well…
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