Clark Wissler and the Normative Aspect of Culture
On September 18, 1870, American anthropologist Clark David Wissler was born. Wissler devised the age-area concept which held that the age of cultural traits could be found by correlating the diffusion of those traits throughout their associated area. He was the first anthropologist to perceive the normative aspect of culture, to define it as learned behavior, and to describe it as a complex of ideas, all characteristics of culture that are today…
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