Harold Innis

The Medium is the Message – Marshall McLuhan

The Medium is the Message – Marshall McLuhan

On July 21, 1911, Canadian philosopher of communication theory Herbert Marshall McLuhan was born. His groundbreaking work is considered to be the cornerstone of media and communication theory. McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented. “In television, images are projected at you. You are the screen. The images wrap…
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