On August 5, 1888, Bertha Benz, without her husband, engineer and inventor Karl Benz, knowing about it, took her two sons on the first long distance car-trip ever performed. In doing so, she brought the Benz Patent-Motorwagen worldwide attention and got the newly founded car company its first sales. How to do Marketing for the Newly Invented Vehicle? Bertha Benz was the daughter of the master carpenter Karl Friedrich Ringer. Before Bertha…Read more
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