Edward Bernays

Gustave le Bon and the Behaviour of the Crowd

Gustave le Bon and the Behaviour of the Crowd

On May 7, 1841, French social psychologist, sociologist, anthropologist, inventor, and amateur physicist Gustave le Bon was born. Le Bon is best known for his study of the psychological characteristics of crowds, The Crowd, Study of Popular Mind. His writings incorporate theories of national traits, racial and male superiority, herd behavior and crowd psychology. “Logical minds, accustomed to being convinced by a chain of somewhat close reasoning, cannot avoid having recourse to this mode of…
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