Search Results for: behaviour

Rensis Likert and the Likert Scale Method

Rensis Likert and the Likert Scale Method

On August 5, 1903, American social psychologist Rensis Likert was born. Likert is primarily known for developing the Likert scale method, an approach to creating a psychometrically sound scale based on responses to multiple questions or “items.” Likert’s method has become a time-honored way to measure people’s reactions such as to opinion surveys as well as personality tests. “A number of statistical assumptions are made in the application of his (Thurstone’s) attitude…
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Adolph von Knigge and the Art of Human Relations

Adolph von Knigge and the Art of Human Relations

On May 6, 1796, Freiherr Adolph Franz Friedrich Ludwig Knigge passed away. In Germany, Knigge is best remembered for his book ‘Über den Umgang mit Menschen‘ (On Human Relations), a treatise on the fundamental principles of human relations that has the reputation of being the authoritative guide to behaviour, politeness, and etiquette. “Without inspiration, which fills the soul with a healthy warmth, nothing great can ever be brought to pass.” — Adolph…
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How the Chernobyl Disaster Started

How the Chernobyl Disaster Started

On Saturday 26 April 1986, at the No. 4 nuclear reactor in the Chernobyl Nuclear Power Plant, near the city of Pripyat in the north of the Ukrainian SSR, the Chernobyl nuclear disaster started. It is considered the worst nuclear disaster in history and is one of only two nuclear energy disasters rated at seven — the maximum severity — on the International Nuclear Event Scale, the other being the 2011 Fukushima…
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B.F. Skinner and his Idea of Radical Behaviorism

B.F. Skinner and his Idea of Radical Behaviorism

On March 20, 1904, American psychologist, behaviorist, author, inventor, and social philosopher Burrhus Frederic (B. F.) Skinner was born. His pioneering work in experimental psychology promoted behaviorism, shaping behavior through positive and negative reinforcement and demonstrated operant conditioning. The “Skinner box” he used in experiments from 1930 remains famous. “The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.”…
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The Birth of the Internet

The Birth of the Internet

On October 29, 1969, the very first message between two distant computer nodes, from the Network Measurement Center at the UCLA’s School of Engineering and Applied Science and SRI International (SRI) was sent. This is to be considered the birth of the ARPANET, which should become the Internet. Origins of the Internet What was the reason for the development of the Internet? Especially in the 1960s, when computers were absolutely not widespread…
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Cleopatra – The Myth about Egypt’s Last Pharaoh

Cleopatra – The Myth about Egypt’s Last Pharaoh

On August 12, 30BC, ancient Egyptian pharao Cleopatra VII Philopator, known to history simply as Cleopatra, passed away under mysterious circumstances. After Julius Caesar‘s [5] assassination in 44 BC, she aligned with Mark Antony in opposition to Caesar’s legal heir, Gaius Julius Caesar Octavianus (later known as Augustus).[6] To this day, Cleopatra remains a popular figure in Western culture. Her legacy survives in numerous works of art and the many dramatizations of…
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J.C.R. Licklider and Interactive Computing

J.C.R. Licklider and Interactive Computing

On March 11, 1915, American psychologist and computer scientist J.C.R. Licklider, known simply as J.C.R. or “Lick“, was born. He is particularly remembered for being one of the first to foresee modern-style interactive computing and was one of the most distinguished Internet pioneers. “[…] we are entering a technological age in which we will be able to interact with the richness of living information – not merely in the passive way that…
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The Creation of the First Web Page

The Creation of the First Web Page

On November 13, 1990, one day after Tim Berners-Lee‘s and Robert Cailliau‘s publication of the concept of a world wide hypertext system [2], the first web page was created.[1] Today, everyday life without the World Wide Web, or simply the Web, has become next to impossible. Our daily live depends on news being spread over the web and ecommerce has become a convenient commodity. Nobody wants to live without it. Incredible, but only 25…
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Konrad Lorenz and the Study of Instinctive Behavior of Animals

Konrad Lorenz and the Study of Instinctive Behavior of Animals

On November 7, 1903, Austrian zoologist, ethologist, and ornithologist Konrad Lorenz was born. Lorenz is regarded as one of the main representatives of classical comparative behavioral research (ethology). He himself called this field of research “animal psychology” until 1949. “The competition between human beings destroys with cold and diabolic brutality…. Under the pressure of this competitive fury we have not only forgotten what is useful to humanity as a whole, but even…
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Alfred Kinsey and his Scientific Interest in Sex

Alfred Kinsey and his Scientific Interest in Sex

On September 14, 1953, Dr. Alfred Charles Kinsey published the second of his controversially discussed and provoking reports entitled ‘Sexual Behaviour in the Human Female‘. Kinsey’s work has profoundly influenced social and cultural values in the United States and many other countries. From Engineering to Biology Alfred Charles Kinsey grew up in a strictly religious Christian family and even though he did not share his parent’s enthusiasm, Kinsey followed their wishes and demands. He even…
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