On June 27, 1972, Nolan Bushnell and Ted Dabney founded a company named Atari Inc. that should become a pioneer in arcade computer games, video game consoles, and home computers. The year before in 1971, they had designed and built the world‘s very first arcade video game – Computer Space for Nutting Associates.
You might wonder, where the name of the company might come from. Actually, Bushnell wrote down several words from the Japanese strategy boardgame Go, eventually choosing atari, a term which in the context of Go means a state, where a stone or group of stones is imminently in danger of being taken by one’s opponent. In Japanese, atari(当たり, あたり, or アタ) is the nominalized form of ataru (当たる, あたる, or アタル) a verb meaning “to hit the target” or “to receive something fortuitously“. The word atari is used in Japanese whenever a prediction comes true or when someone wins a lottery.
Bushnell‘s and Dabney‘s first arcade computer game Computer Space never was a big commercial success because of the complicated controls of the game. The commercial breakthrough came with Pong, the well known simple tennis game that was sold as arcade computer game as well as a simple box to be plugged into the television at home. Pong marks the start of the commercial video game area. Did you know that in 1975 apple founders Steve Jobs and Steve Wozniak were working for Atari to developed an improved version of the Pong console and a new video game calles ‘Breakout‘?
In 1976 Bushnell came up with the idea to produce a flexible video game console that was capable of playing all four of Atari’s then-current games. The result was the famous Atari 2600 (formerly known as Atari VCS, sold with the slogan “Have you played your Atari today?“) video game console released in October 1977 of which millions were sold.
It is credited with popularizing the use of microprocessor-based hardware and cartridges containing game code, instead of having non-microprocessor dedicated hardware with all games built in.
One of my first private computers also was an Atari computer, the Atari ST. Originally I always wanted an Apple MacIntosh, but it was simply too expensive. But the Atari ST came pretty close to the original Mac. They both were based on the Motorola 68000 CPU and there even was a Mac emulator for the Atari available. Those were the days … 😉
At yovisto you might watch Atari founder Nolan Bushnell in conversation with Google about his passions, old and new.